What is marketing?

MARKETING IS NOT TACTICS When almost people pretend of trade, they think of market tactics. People associate marketing with tactics, partially because theyre fun. Advertising is fun, promotions be fun, and so is sending out e-mail campaigns and every new(prenominal) similar tactic. But tactics, while the most big aspects of marketing, ar similar to the tactics of sport. Theyre very important, but ineffectual without having a impenetrable basis of knowledge. And so it is with marketing. Marketing is far to a greater extent than tactics. Marketing is analysis, and a sound marketing strategy is base on this analysis. OBVIOUSLY, MARKETING IS around CUSTOMERS What type of analysis atomic number 18 we talk of the town nearly? Well, analysis active customers, for example. Having a solidness background signal of customers meat having a solid instinct round how customers behave, their motivations, their perceptions and preferences. It doer segmenting the market cor rectly and not in the mode that most companies think about segmentation. It means having a heavy(a) understanding of their attitudes, their knowledge and their emotions. Without having this knowledge, the tactics of marketing are incisively blowing in the wind. Youll trust that the tactics work, but be blissfully unaware about whether anyone would want to pay attention or listen. WHAT ABOUT combative ANALYSIS? Rarely do we see marketing sites accord with militant analysis .

Marketing is also about understanding competition. But not just listing moody who the competitors are. It means thinking about their r ivalrous reactions, their objectives and cap! abilities. It means understanding competitive forces in an industry as well. Too often I see firms acting as though they were monopolists, as though their competitors were unlikely to react or had little interest in capturing a market. The net income is a good example of this. How galore(postnominal) Internet companies really seriously thought about the emf competitive reactions of the... If you want to get a full essay, monastic rank it on our website: OrderCustomPaper.com

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