Nike

Nike, Inc. In 1960 Bill Bowerman had a vision; he believed that acrobatic equipment and the athlete were directly linked. He was right; when Bowerman and Phil Knight took a chance at creating a cheap, lightweight running shoe, who would wait imagined that their small shoe telephoner would turn into the prolific testis Nike, Inc. Today, Nike is a Fortune 500 gild with stores scattered crossways the globe. From their meager generators, to the many technological advances in athletic tog, to their harmonic endeavors, Nike is the perfect example of individuals fulfilling the American dream and sharing their higher-up along the way. Nike grew out of the friendship between Bill Bowerman and Phil Knight. They beginning met in 1957 and seven years later formed a business partnership called aristocratic Ribbon Sports. Initially, they were local distributors for the Onitsuka tiger footwear brand, selling lieu out of the back of their cars. both(prenominal) years later in 1966, they opened the first salving Ribbon Company store in Santa Monica, California. As the company grew, Bowerman and Knight realized Onitsuka Tiger would limit their long-term rifle and severed ties with the company. In 1971, piquant Ribbon Sports hired Carolyn Davidson for a mere $35 to design their classic swish logo.

The swoosh logo represented the spirit of the winged goddess of victory who parent the most courageous and gallant warriors of early civilization (Nikebiz). A year later, Nike footwear was officially born. With the success and notoriety of the Nike brand, Blue Ribbon Sp orts was officially renamed Nike, Inc. in 19! 78. By the end of the 70s, Nike had moved their headquarters to Beaverton, Oregon; their foreign markets had expanded to Asian countries, and manufacturing sites were opened around the world. By 1981, Nike sold footwear in 40 foreign countries and had unique and sport specific shoes used throughout the world. Nike was not only known for their mass-produced shoes, but also for their...If you want to get a bounteous essay, order it on our website: OrderCustomPaper.com

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