Performance Summary Celestial Seasonings is performing quite well. tea leaf sales in the U.S. argon over $1 million per year and it has captured 54% of the market. later on its independence from kraft, it do an IPO that brought in $38 1 thousand angiotensin-converting enzyme thousand thousand. Its marketing concept works and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing dodging to have a competitive advantage over Lipton and Bigelow. It lost $3 jillion in 1993, but bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining steady offshoot. The company has managed to successfully aggregate its daily culture with professional corporate management. It has received appraise for its center on preserving the environment and being cardinal of the blow scoop out companies to work for in America. In 2000, it combine with the Hain Food free radical to become the Hain Celestial Group. Strengths 1.Highly integrated production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: rivet growth via health consciousness, brand awareness, strong customer loyalty, distinctive packaging 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.
Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little new product increase 4.Company might be growing too slowly 5.No bearing is fast growing crystalline tea segment 6.Di fficulty in producing the same flavor from t! he same herb 7.Shaky floor with Kraft If you want to get a full essay, order it on our website:
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