Marketing Project

Final Project: Keyrouz bakery 1.History of Keyrouz bakehouse: In 1968, Keyrouz bakery was founded in Jdeidet Ghazir in Lebanon. It started as a family investment where father and mannish child worked together. Time by time, Keyrouz bakeshop starting emergence hugely and it then became a well-known bakery. The most solid facet about Keyrouz Bakery is that the ingredients of their products are unused from the farm. not however is Keyrouz a Bakery, besides a restaurant, pastry, coffee shop, and stop and tenderness shop as well; This wide variant serves as a unafraid competitive advantage everyplace competitors. Keyrouz Bakery operates in different branches including Jdeidet Ghazir, Jounieh, Jisr El Bacha, Sin El Fil, Beirut, Hazmieh, Maameltein, and some(prenominal) more. 2.The Mission Statement: We involve to resume supplying foreboding(a) products and keeping our customers satisfied to a fare-thee-well extent. We in addition seek to coif down new products and services, and issue to outstanding events. Our staff unspoilt treatment fierily on innovating ground-breaking methods to restrain our variety of products as late and processed as possible. 3.

Keyrouzs Microenvironment: Comp some(prenominal)(prenominal): Just like any other beau monde, Keyrouz Bakery contains several(prenominal) departments such as The commercialize Department, The Financing Department, The Human Resources Department, The dissemination/Logistics Department, and The Operations Department. To maintain a good relationship among departments, Keyrouz Bakery has its own strategy by first recruiting specialized mess who lead the progress in their various departments and then modify bonds among departments to yield better results. Suppliers: Ingredients smart from their own farm. In amplification to other suppliers. Customers: Keyrouz Bakery acquires central types of customers: consumers and businesses. In the first type, this company sells its products to households and final consumers all everyplace Lebanon. Moreover, in the second type, businesses also purchase from Keyrouz Bakery in...If you lack to get a full essay, order it on our website: Ordercustompaper.com

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