The Loss Of Privacy And Freedom Essay - 1625 Words

Through the example of Mae, Eggers states that the loss of privacy and freedom, through technology and through the technology companies running the government, is posing a great danger to the survival of humanity. Privacy is also something that Kaczynski worries about when talking about what he believes to be the greatest dangers to the survival of humanity. In order to talk about his ideas of this topic, his definition of what makes us fundamentally human needs to be established first. Kaczynski believes that â€Å"Human beings have a need (probably based in biology) for something that we will call the power process† (Kaczynski 47). This so called â€Å"power process† contains four separate parts: the â€Å"goal, effort and attainment of goal†¦ The fourth element†¦ we call it autonomy†¦ people need a greater or lesser degree of autonomy in working toward their goals† (Kaczynski 47, 50). This autonomous effort in attaining the goal is a key compone nt in Kaczynski’s understanding of what makes us fundamentally human. Kaczynski believes that humans rely on fulfilling the power process as our purpose in life. Because we can fulfill the power process, and we have the autonomous ability to do so, we are aware of our human needs and aware of our need to fulfill them. â€Å"Everyone has goals† - perhaps they are only basic human needs such as finding food and water, clothing and shelter, but the non-attainment of goals has dire consequences: â€Å"death if the goals are physical necessities, and inShow MoreRelatedAnalysis Of The Article Personal Privacy Up For Grabs By C. Mitchell Shaw1617 Words   |  7 Pagesright to privacy is to take away his right to live. In the totalitarian government of the novel 1984 by George Orwell and the article â€Å"Personal privacy up for grabs† by C. Mitchell Shaw, there lies a sense of knowledge that constant watch does not signify safety or true freedom. Rather, both written pieces focus on the belief that a man without the freedom to act in privat e without observation is not a man at all--his existence is erased in the process. By analyzing the article â€Å"Personal privacy up forRead MoreThe Right Of Privacy, By Richard Posner1460 Words   |  6 PagesIn â€Å"The Right of Privacy,† Richard Posner argues that, â€Å"the law should in general accord private business information greater protection than it accords personal information. Secrecy is an important method of appropriating social benefits to the entrepreneur who creates them while in private life it is more likely to conceal discreditable facts† (Posner 404). However, his argument is flawed, because it denigrates individuals, diminishing the value of their privacy in order to place the corporateRead MorePrivacy And Security : A Technological World1356 Words   |  6 PagesMegan Gabriel-King Dr. Johnson PHIL 3170-002 26 October 2014 Privacy vs. Security In a Technological World Since the September 11th terrorist attack on the World Trade Center in 2001, the subject of terrorism has played a major role in both politics and media. As America embarked on the war on terrorism, the government became much more aware that threats to our country were both internal and external. In this age of technology it is now more possible than ever to discretely use surveillance softwareRead MoreThe Importance Of The Bill Of Rights1331 Words   |  6 Pages1791, the Bill of Rights was ratified by three-fourths of the states and was therefore added to the Constitution, becoming law. Out of the ten amendments in the Bill of Rights, the section regarding freedom of expression within the first amendment and ninth amendment protect a large portion of the freedom enjoyed by the citizens of the United States. These amendments are different in what they protect: the First Amendment regarding free speech provides protection for a single, identified right, whereasRead MoreThe Handmaid s Tale And Fahrenheit 4511560 Words   |  7 Pagestheocracy government. The definition of theocracy is a form of government in which God or a deity is recognized as the supreme civil ruler, the God s or deity s laws being interpreted by the religious authorities. Gilead runs the society to be without freedom or choice and all the sexes are strictly divided. Aunt Lydia who is one of the authority figures within the society tells the Handmaids the Republic of Gilead knows no bounds and that the Gilead is within them. Gilead s society values reproductionRead MoreShould Americans Give Up Some Rights For The Sake Of National Security?1311 Words   |  6 PagesMalachi Olson Professor Titche College Composition 12/14/2015 Should Americans give up some rights to privacy for the sake of national security? As a result of the horror that occurred during 9/11, where a group of terrorist known to most of Americans as Al Qaeda managed to hijack two jets and fly them into the middle of the twin towers of the World Trade center more than two thousand Americans were killed. Both building collapsed after the reinforced steel melted from the intense heat createdRead MoreAnalysis Of George Orwell s The Great Gatsby 1277 Words   |  6 Pagesthe main character Winston’s inner struggle and his reflections which toward to the past and the future. In another word, this book shows the loss and the pursuit within the humanity. Totalitarianism is the biggest evil of all that leads to the dehumanization which has been addressed through 3 parts: the loss of privacy, the loss of individualism, the loss of history. Under the rule of this hierarchy Big Brother, only very few people within the whole population called â€Å"inner party members† haveRead MorePlagiarism : Plagiarism And Plagiarism1147 Words   |  5 Pagesfundamental values of educations in the context of truth, courage, academic freedom, and a spirit of academic inquiry. As academic grading system becomes some ‘social credit’ it ends up creating an orientation towards academic dishonesty and plagiarism (Hallack Poisson, 2007). Privacy and Confidentiality Privacy and confidentiality are linked to the respect for the dignity and fidelity of the research subjects. Privacy as an attribute of research ethics ensures the personal responses sources sourcedRead MoreThe Ethics Of Commercial Privacy1654 Words   |  7 Pagesof Commercial Privacy In â€Å"The Right of Privacy,† Richard Posner argues that, â€Å"the law should in general accord private business information greater protection than it accords personal information. Secrecy is an important method of appropriating social benefits to the entrepreneur who creates them while in private life it is more likely to conceal discreditable facts† (404). However, his argument is flawed, because it dehumanizes individuals, disregarding the value of their privacy in order to placeRead MorePrivacy Is The Freedom From Interference1106 Words   |  5 PagesPrivacy and Technology Introduction Privacy is the freedom from interference. It is a state of being free from public attention, and being watched or disturbed by other individuals. Every individual deserves to have the right to privacy, but the question is to what extent and at what state is considered an invasion of privacy. Information privacy is the right to control over one’s personal information, how it is collected and used. Many believe that people have to relinquish their privacy for safety

“Disney Constructs Childhood so as to Make It Entirely...

â€Å"Disney constructs childhood so as to make it entirely compatible with consumerism† (Smoodin cited in Giroux, 2002; 105). Discuss this statement in relation to TWO animated films from the Disney canon. The Walt Disney Company is a diversified international entertainment company (Disney, 2010) with ownership of many media outlets including radio, cinema, television and literature as well as consumer products such as stationary and toys. The Disney brand has huge recognition globally especially in the category of children’s entertainment with over 80 years of productions in this sector. With an obvious predominance and market leadership in children’s entertainment and consumerism, The Disney Company has an unparalleled capability to reach†¦show more content†¦Disney s 1997 film Hercules is an example of Disney s use of its films to create a media spectacle to increase awareness of its products through the media and also to use the film contents itself to promote consumerist behaviours to children. Disney s release of the film in 1997 amidst a â€Å"promotional blitz† (Giroux, 2001, 160) that included advertising not only the film itself but also toys, c lothing, accessories and electronics all with the Disney branded Hercules featured on them. The purpose of this was that every child who was exposed to the media hype would also be exposed to the advertisements for the products that surrounded the film. â€Å"Disney was in full force†¦making sure that every child†¦knew that along with the film[Hercules] came stuffed animals, figurines, backpacks, lunchboxes, tapes, videos and a host of other gadgets.† (Giroux, 2001, 161) By doing this Disney created a direct correlation between the film excitement and the commercial goods that is undistinguishable for children and therefore pushes them to participate in the spectacle by buying the Hercules products advertised as well as seeing the film. Disney also shows consumerism within the film and emphasises the excitement of buying products relating to Hercules. During the song within the film â€Å"from zero to hero† The people of ancient Greece are seen buyingShow Mo reRelatedGender Roles in Disney Essay2313 Words   |  10 Pagesroles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form

The Huffington Post free essay sample

This paper discusses the growing success of The Huffington Post. The online publisher has become a prominent online news source over the years and this paper examines the success, while relating The Huffington Post’s strategy to common marketing analysis tools such as the Porter Five Force Analysis, as well as discussing four different revenue models for online publishers. The Huffington Post In May 2005, the Huffington Post was founded by political activist Arianna Huffington, former AOL executive Kenneth Lerer and Jonah Peretti. The site focuses on political and cultural events and is supported by a large number of bloggers. The website is free to users and generates revenue through advertisements. Many different celebrities and politicians contribute to The Huffington Post, such as John Cusack, Bill Richardson, and John Kerry. Arianna Huffington is the editor in chief of The Huffington Post and is also a frequent blogger on the website. While the site has thousands of posts with original content, it also borrows and reposts articles from other outlets in order to drive traffic. In fact, The Huffington Post was one of the first news sites to act as a aggregator for its readers by pulling articles from other publishers to one central website (Sarno, 2011). The site has content sharing partnerships with content providers such as People, Rolling Stone and Yahoo, among many others. In 2011, The Huffington Post agreed to be purchased by AOL Inc. in a $315 million deal that joined the content of both websites together, in what is now called the Huffington Post Media Group (Sarno, 2011). Arianna Huffington serves as president and editor in chief of the new venture. Since the acquisition The Huffington Post has expanded into new countries, such as Canada, the United Kingdom, France, Spain, Italy, Japan and Germany. In 2012, The Huffington Post was awarded its first Pulitzer Prize and also released a weekly digital magazine called Huffington. In addition, The Huffington Post created an online network called HuffPost Live, which encourages viewer participation. The site continues to draw new users through its multi-channel platforms. The Huffington Post has become one of the most well-known news sites in the world. However, despite the success of the news publisher it must remain aware of competitive intensity of the market. Through the use of the Porter five forces analysis, the company can analyze the current condition of the business and also develop the business strategy in order to stay current in an ever-changing market. The five forces are as follows: the threat of new entrants, threat of substitute products or services, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry. When it comes to the threat of new entrants and the threat of substitute products or services, The Huffington Post is deploying a successful defensive strategy. With recent expansions into new countries, as well as the development of new ways to push content to users, the content provider is able to stay ahead of new entrants. In addition, The Huffington Post is an established brand with a large existing pool of customers, which increases its defensive strategy. Also, when AOL purchased The Huffington Post, AOL’s existing customers became members of the new Huffington Post Media Group, which enlarged the customer base and reach. However, because the Internet landscape changes rapidly, The Huffington Post must continue to be innovative in the delivery of their content. As for the bargaining power of the customers and the bargaining power of suppliers, The Huffington Post holds the upper hand. The website content is free to users because the site’s revenue model is based on advertising. However, with the edition of the online magazine Huffington, additional revenue is brought in directly through the customer. In addition, because the site acts as an aggregator of content, the website is able to pick and choose its content suppliers. Additionally, many of the suppliers of  original content are bloggers that chose to write for the site in order to garner more exposure. Therefore, The Huffington Post is able to pick and choose which content to accept from suppliers, rather than being forced to accept everything that is submitted to them. This allows the site to select content that the readers are looking for, which in turn boosts revenue and gives the news outlet more leverage against the competition. These two forces relate to the fifth competitive force, which is the intensity of competitive rivalry. Since the Huffington Post is able to be selective about what type of content it provides, in addition to its sharing partnerships with popular content sites, it is able to succeed in a relatively saturated online news market. The Huffington Post is one the leaders of online publishing. While the site utilizes advertising and subscription as revenue generators, other sites can use one of four or a combination of the four revenue models for online publishers. One revenue model is to build a paywall. A pay wall forces readers to pay for access to online content. Without a subscription, readers only have access to limited posts and features on the website. One example of a successful paywall strategy is the one utilized by The New York Times. The Times implemented a paywall on their website and generated over $100,000 in revenue in a couple of days. One of the downfalls of this strategy is that it limits growth because its limits the ways in which the site can connect with new customers that are not willing to pay for subscriptions. Another revenue model is to turn the online publishing brand into a company and take in investors. This involves creating a popular brand name and then opening the brand up to investors in order to create a company based on the brands existing fan base. An example of a successful execution of this strategy is Penelope Trunk, a blogger who has created four different startups and recently sold her brands to stakeholders in order to generate revenue for herself. This strategy can be extremely profitable but it does involve giving up the sole decision making power. When stakeholders are brought in, the direction of the company becomes dictated by them and their money. Another revenue model is to use an online publishing site as a incubator for other products or services. This model involves promoting a new website, product or service to an existing fan base. Once an online publishing site has become well-known, it can use its readership as leverage to generate income from new companies that are willing to pay for exposure to large existing fan base (Trunk, 2009). An example of this revenue model would The Huffington Post, which utilizes advertisements as the main source of revenue. The fourth revenue model is to go after talent acquisition. This involves the creator of the online publishing site to brand himself or herself as a leader in a certain industry in order to gain the attention of industry professionals that are willing to pay the online publisher in order to gain their expertise (Helft, 2011) A recent example of this was when Sam Lessin, an online developer sold his startup to Facebook. Facebook had no interest in his company; they only wanted Lessin to work for them because he was a well-known computer engineer (Helft, 2011). This example demonstrates how the talent acquisition model works and how it can be lucrative for online publishers. Overall, it’s clear that The Huffington Post has come a long way since its creation in 2005. Through the use of the Porter Five Force Analysis, as well as profitable revenue model for online publishers the website has become a staple in the online news industry. With recent expansions into countries like Japan and the United Kingdom, as well as the merger between The Huffington Post and AOL, it is clear that the company will continue to be a popular source of online content for readers across the world.

Research Growth Plan Mirch Masala Inc.

Abstract This paper will focus on the development of a growth plan for a restaurant that currently faces some issues, but has the potential to develop and expand that is not entirely realized. The strategy will be focused on the improvement of existing product and service. Such methods as surveys, interviews, and observation will be used during the research process.Advertising We will write a custom essay sample on Research Growth Plan: Mirch Masala Inc. specifically for you for only $16.05 $11/page Learn More Executive Summary Mirch Masala Inc. is a Dubai-based restaurant that provides its customers with a broad range of Pakistani dishes, and the Halal law is taken into account. The primary purpose of this paper is to develop a strategy that would make Mirch Masala a high growth firm. One of the core aspects that need to be considered is that it currently has an enormous potential to become one of the leading companies in this market, and it is going to be discussed in great detail. It needs to be said that this is a high-risk industry, and it is hard to justify dramatic changes. The methodology for the research will consist of questionnaires, interviews, and observations. Improving an existing product and service is the strategy that is going to be chosen in this particular case, and it will focus on internal aspects of the business (Barringer Ireland, 2010). The biggest problem that is currently present and needs to be addressed is that it is viewed as non-prestigious according to survey results. Reviews on the Internet were also considered, and the results are not positive because some customers are not satisfied with dishes that are offered, and this issue needs to be addressed. One of the most significant aspects that need to be considered is that there was a controversy surrounding one of the restaurants that operate under this brand name, and it has severely damaged the image of the company. A growth plan is necessary in t his case because the enterprise needs to regain the trust of customers and has to deal with other minor issues. It is imperative to diversify the business because it is hard to deal with numerous competitors that appear (Berry, 2015). Some barriers that prevent future development of the company are also present. Employees are also in need of training because some customers are not satisfied with the service, and this fact should be considered during the development of growth strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT Analysis Strengths It needs to be said that the restaurant has numerous advantages. A unique technology that is used during cooking is a significant strong point that should not be disregarded. Professional equipment and tools are also used during the process. Some dishes that are offered are unique and have great taste that is praised by customers. The desi gn of the restaurant is also a strong point and has a significant influence on the experience of the customers. The fact that it offers ethnic food is also a major strength. Weaknesses On the other hand, some tremendous weaknesses are also present. Marketing strategy is not well developed, and the potential that is associated with the brand name is not realized. Also, not enough attention is paid to the development of the business because the owner is afraid to take risks and prefers stability. The current strategy has some glaring weaknesses, and employees do not know what course of actions they should take in particular situations. Some dishes are rather expensive because of the technologies that are used during the process of cooking, and it takes too much time. Another weak point that needs to be addressed is that there are limited opportunities for the introduction of new products and services because of aspects that are related to franchising. Opportunities One of the restaura nts that are located nearby is going to get closed for a month because a repair is necessary, and it is an enormous opportunity that should not be disregarded because it is possible to attract new customers. Restaurant menu may be revised, and new dishes can be introduced to meet the needs of a new target market. The number of beverages that are offered at the moment is rather small, and it is an excellent opportunity that needs to be taken advantage of because other businesses in this area are mainly focused on food. Another opportunity that needs to be considered is that healthy food is getting extremely popular in this region, and this is one of the major trends in the industry.Advertising We will write a custom essay sample on Research Growth Plan: Mirch Masala Inc. specifically for you for only $16.05 $11/page Learn More Threats Nearby restaurants should be viewed as significant threats because they have a better reputation among clients and are de veloping at a rapid rate. Another issue that needs to be discussed is that some of them offer similar dishes. A new restaurant that is currently under construction is a major threat because the owner has tremendous experience in this business. Any disagreement that occurs with any supplier is also a significant risk because it is not easy to find new ones in this area. Currently, Mirch Masala is too dependent on tourists at the moment, and it is extremely likely that significant complication may occur in case any economic crisis occurs. PESTLE Analysis Political Political stability is incredibly important in this case because a significant percentage of customers are foreign visitors. Terrorist activities in the area are not likely to happen, but this factor always needs to be considered. Another major factor that the business may have to deal with is regulations by the government, and it has a tremendous influence in this region. Economic Inflation is a significant aspect that has to be taken into consideration because it may significantly affect the ability of customers to dine out, and they may prefer to stay at home in some cases. Prices most likely will be increased as well, and this issue should be addressed. Changes in exchange rates are also likely to have an impact on the business. Social Consumer opinions are of utmost importance for this business because most individuals are worried about their health, and it reflects on their choices and preferences. It is necessary to consider the fact that some of the reviews that are posted on the Internet are negative, and it may have a huge influence on the decision-making process of the customers. Population growth is another factor that is worth considering. It needs to be said that a vast number of expatriates is present in this area, and it may have a significant influence on the industry. Social criticism is another issue that needs to be avoided because the reputation of the company is of utmost importan ce and it may lead to complications with franchising. Lifestyle changes should also be taken into consideration. Technological It needs to be said that this business does not require many technologies in most cases. However, the demand in the market for modern techniques and tools has increased over the last few years.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The introduction of new technologies in the industry may cause significant problems because this restaurant does not pay attention to trends. Technological awareness is a major factor that has influence on the overall success of the company, and the company’s stance on this subject needs to be reviewed. Legal Changes to employment laws may be significant because it is not an easy task to find trained professionals in this area. It is necessary to make sure that the workplace environment is safe to prevent any legal complications that may occur. It is also imperative to ensure that the products that are used during preparation of dishes are of highest quality to guarantee safety and well-being of customers and protect the business from any lawsuits. Internal policies are also quite important, and significant changes may be necessary in this case because numerous aspects are not explicitly listed or explained. Environmental Recycling is a factor that needs to be noted because m ost customers are worried about this issue. It may be necessary to limit the consumption of energy because it is quite significant at the moment. The introduction of water saving technologies is another aspect that is worth noting because the usage of water is perceived as an issue. Climate changes also should be considered, and it is imperative to take necessary measures that would limit their impact on the company. Industry Analysis The restaurant industry in the country is simply enormous and has been growing at an incredibly fast rate over the last few years. Changes in the lifestyle of the population were significant, and the number of customers has increased dramatically. The demand for such products is noteworthy, and it can be viewed as an excellent opportunity for the company to expand. It needs to be said that the industry is incredibly fragmented at the moment, but this company has managed to retain a significant number of customers. The enterprises that operate in this m arket are extremely conservative and are not ready to make any drastic changes to their strategies, and this is one of the key points that need to be taken advantage of, and experience of companies in other countries may be viewed as an example. One of the most significant trends in the industry that should be discussed is that the share of fast food restaurants has significantly reduced, and customers give their preference to places that provide dishes of much higher quality. It is also paramount to note that the sales are expected to increase by approximately 8 percent each year. It is a significant number that should not be disregarded because the company has all the necessary resources to become a high growth enterprise. The number of tourists also increases each year, and it is viewed as a significant aspect because the industry is extremely dependent on foreign visitors, and it is paramount to establish relationships with local customers in case some factors affect the number of foreign visitors. It needs to be said that several competitors that operate in this market are incredibly profitable, and it is necessary to ensure that a broad range of unique services and products are developed to satisfy the needs of customers. Company Description Mirch Masala is an enterprise that was founded in 2011. It mainly focuses on casual customers and offers a broad range of Pakistani and Indian dishes. The major point that must be noted is that the firm operates under a promise that all the products and services are Halal. The restaurant is located in an excellent area that often attracts tourists. However, it needs to be said that the company currently faces several issues. The fact that this restaurant was opened recently is significant because it is still possible to make major changes that would help to address the issue of growth (Brenes, 2011). It needs to be said that the owner is incredibly experienced in this business, and most likely will be able to take fu ll advantage of the funds that are provided. Market Analysis The number of customers is going to be drastically increased when the product is improved, and it will be possible to expand target market. It is a significant aspect that needs to be considered because the restaurant will have to deal with new competitors, and it is extremely necessary to make sure that needs of all customers are taken into account (Kuratko, 2007). Also, it is imperative to note that promotions that are going to be developed will be focused on families. It is an enormous target market, and current competitors do not pay attention to this fact, and this needs to be one of the core factors of the overall strategy. Loyal customers also should be rewarded, because this restaurant started to attract much more native citizens rather recently, and some of them are frequent visitors. The attitude of consumers also needs to be taken into account. It has been observed that most individuals prefer to dine out at sev eral places because they want to taste different food, and it is paramount to note that tremendous opportunities are associated with this fact. Analysis of the survey results indicates that ten percents of visitors are not satisfied with the service, and they think that it is need of improvement. It should be said that an increase in the quality may attract an enormous number of high-income individuals is a significant factor that is of utmost importance for this group of customers. The most important aspect that needs to be reconsidered is the current menu, because sometimes it is not the best option to make all the dishes available at once, and it can be quite beneficial to address this problem. Customer satisfaction is of utmost importance for this restaurant, and development of questionnaires should be considered because it will help to evaluate the issues that are currently present, and need to be resolved (Brenes, 2011). It is also necessary to introduce diversification proces ses because some competitors offer products and services that are extremely similar (Berry, 2015). The firm should focus on families are view them as primary customers because it is a huge opportunity that can be utilized to gain a significant advantage. Marketing Plan Marketing strategy also needs to change, and it should focus on aspects that are associated with increased quality of the products that are offered. It is imperative to make sure that a significant amount of resources is devoted to marketing because currently it is one of the weakest points of the company. It is extremely necessary to keep track of latest trends in the industry to get ahead of competitors. One of the techniques that may be currently used is online marketing (Doyle, 2009). Social media has been getting increasingly popular among the population, and it is paramount to take advantage of this fact. A Facebook page will be used to post articles about dishes that are offered in this restaurant, and customer s will be able to state their opinions. The introduction of restaurant point of sale software is also going to be essential because it is a known fact that it dramatically increases overall productivity in most cases. The data that will be collected is going to be extremely useful because managers will be able to see what dishes are popular among clients in a comprehensive manner. The information that is stored may be analyzed to evaluate any possible correlations that may be used to expand the business. Also, it is imperative to understand that tourists make a significant percentage of customers. The fact that Mirch Masala is a known franchise is a major advantage that should be focused on, but full potential is not realized yet (Barringer Ireland, 2010). It is imperative that the system is already established, but it needs to be said that it is necessary to review some of the agreements to make sure that the company meets the needs of this particular market. Furthermore, it is ne cessary to invest in the advertisement on foreign websites that are frequently visited to ensure that this brand name is more recognizable by foreign visitors. Another aspect that needs to be addressed is that other companies in this sector do not offer any promotions most of the time, and Mirch Masala should take advantage of this fact, and develop a program that is aimed at loyal customers. The price of the products is going to increase slightly, but it should not be viewed as a disadvantage because a significant number of high-income customers are going to be attracted. Operations Plan One of the core aspects that need to be considered is that it is paramount to increase the overall quality of the product that is offered to get ahead of competitors (Barringer Ireland, 2010). It is not an easy task to achieve and maintain growth, but some techniques can be used to avoid common mistakes. First of all, it is paramount to make sure that standards are enforced because it is evident t hat the quality of service varies, and it affects the experience of customers (Kuratko, 2007). It needs to be said that this approach is likely to limit possible innovations, but it is not necessary in this industry, and the company is relatively small at the moment. Staff selection is one of the primary issues that need to be addressed because it is paramount to assess qualification levels of workers (Haksever Render, 2013). Training needs analysis should be conducted to evaluate weak points that should be focused on, and it is necessary to make sure that workers meet the requirements of the company. It is paramount to take appropriate measures to ensure that documents and confidential information are not disclosed. Employees need to understand this aspect because it may hurt the image of the company (Baron, 2012). The location of the restaurant is outstanding, and connections with local distributors are well-developed. However, better lighting may be necessary to attract customer s. It needs to be said that the facilities that have been acquired are in a great state, and there is no need for improvement. It is paramount to note that modern equipment needs to be purchased to increase the overall speed of production, and it also will be required to improve the quality of the product. Webcam monitoring is another aspect that should be taken into account because it is necessary to guarantee that the food that is cooked is safe for customers (Haksever Render, 2013). It is a significant aspect that should not be disregarded because it is evident that employees work better in an environment when everything is under control, and having a better control of the cooking process will be possible. The introduction of timers is also an efficient method that needs to be implemented because it increases the skills and competency of workers. It may be quite expensive, but it is a necessary measure that should be taken because satisfaction of clients is of utmost importance. The fact that the bigger number of dishes is going to be produced in the same amount of time is imperative because it will significantly reduce the cost of production in the long run. Overall, modern technologies should be utilized to their full potential to improve current products and services, and this is an excellent opportunity to gain a competitive edge. Conclusion In conclusion, it is extremely likely that Mirch Masala will be able to become a high growth company if all the recommendations that are listed in this growth plan are considered. Most attention should be paid to the quality of the products that are offered, and the biggest amount of resources should be devoted to this issue. References Baron, R. (2012). Entrepreneurship: an evidence-based guide. Cheltenham, UK: Edward Elgar Publishing. Barringer, B., Ireland, R. (2006). Entrepreneurship: successfully launching a new venture. Upper Saddle River, NJ: Pearson Prentice Hall. Berry, C. H. (2015). Corporate Growth and Diversification. Princeton, NJ: Princeton University Press Brenes, E. R. (2011). Understanding entrepreneurial family businesses in uncertain environments. Cheltenham, UK: Edward Elgar Publishing. Doyle, P. (2009). Value-based marketing: marketing strategies for corporate growth and shareholder value. Hoboken, NJ: John Wiley Sons. Haksever, C., Render, B. (2013). Service management. Upper Saddle River, NJ: FT Press. Kuratko, D. F. (2007). Corporate Entrepreneurship. Norwell, MA: Now Publishers. This essay on Research Growth Plan: Mirch Masala Inc. was written and submitted by user Daisy Doyle to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.